Introduction

February 24, 2010

Flippingtravelbrochures Marketing Suite empowers marketers with
the technology needed in today’s fast-paced, web 2.0 business world.  The only
marketing automation software platform built on a true CRM
Database,

We  provide software
that accelerates revenue by connecting sales and
marketing with prospects at the moment they are ready to buy. This
is made possible through the SalesFusion 360™ suite, which complements Sales
Force Automation applications by adding an on-demand enterprise lead management
service. SalesFUSION 360 increases lead quantity, lead quality and
revenue conversion rates by integrating and automating the lead
management process.  In short, we enable companies to implement true b2b demand
generation.

Website/ Brochure Monitoring

February 24, 2010

Website Monitoring Station and Web Forensics
analytics solution are a powerful set of web activity tracking and monitoring
coupled with an alerting system that ties your sales
team directly into the website lead management process.  Go way beyond simple
website reporting tools and implement a solution that turns insight into sales
action.  Your sales team will come to rely on the real-time intelligence that is
gathered and sent to them in via instant, daily, weekly and monthly reports and
lead alerts.

Social Media Monitoring

February 24, 2010

A growing set of useful and practical social media marketing tools.

Flippingtravelbrochures provides a number of tools that facilitate B2B social media marketing. As social media continues to expand, Flippingtravelbrochures will keep pace with the new technologies and social media strategies. Today, we help our customers by offering a means of creating social site-specific links (tracking URLs) back to the homepage or edialogs with detailed tracking and reporting capabilities. With IttyBitty, a social marketer can take virtually any content and publish that content into all social networks, their Facebook, twitter and LinkedIn pages in a matter of seconds. Companies can leverage the the power of the social media publishing solution in Flippingtravelbrochures to syndicate their content out on popular social networks.

One of the key value propositions to Flippingtravelbrochures social media marketing tools is that they are directly embedded to your primary marketing software. This integrated approach to social media facilitates the social publishing and social tracking of leads and campaigns. Flippingtravelbrochures social media strategy is based on the ability to create, publish, share and track social media activity.

PPC Monitoring

February 24, 2010

PPC is enjoying explosive growth as a new B2B marketing channel.  The main PPC Networks have made it very easy to create and manage targeted PPC campaigns online.  However, the pitfalls of poorly run PPC campaigns are many, and often severe.  All too often marketers jump into PPC campaigns, particularly Google AdWords, without the proper planning and forethought.

Flippingtravelbrochures recognized a need in the market and we developed a very simple, yet powerful interface within our MultiChannel Marketing solution that assists marketers engaged in any form of PPC marketing.  The main connection is with Google AdWords.  The solution takes the guesswork out of how and where to spend your hard-earned budget.  Here are some key features of the AdWords/PPC Tracker:

• Auto discovers your Campaigns & Ad Groups and imports them into MultiChannel Marketing Module.
• Reports on leads generated by Lead Scoring metrics (leads by ad group by interest group).
• Tracks PPC leads through the entire sales cycle through closure.
• Shows exactly how much revenue is generated by Ad Group.
• Nurtures captured leads from PPC campaigns with Drip/Trigger emails.

Nuture Marketing

February 24, 2010

Our Marketing suit offers a variety of tools that enable b2b marketers to implement simple yet powerful nurture marketing campaigns. Included in the enterprise marketing automation software are a variety of nurture marketing programs that can be implemented and directly integrated into your CRM software application.

The most common forms of Nurture Marketing campaigns are drip email campaigns and trigger-based email campaigns. our system offers both Drip and Trigger email marketing native in its application. Whether you are a novice or pro at implementing email marketing and advanced nurture marketing, you will find in our system to be a robust solution that is flexible and easy to master.

Multichannel Marketing

February 24, 2010

flippingtravelbrochures  manages all possible marketing mediums and multi-channel campaigns in a simple interface!

As the number of marketing channels grow, many professionals are overwhelmed with the inability to manage campaigns that contain multiple steps and media elements.  It can be difficult to track a PPC campaign in and of itself, but throw in print, social, email and radio…and you can quickly become lost in a sea of unstructured data.

flippingtravelbrochures newest addition to the marketer’s toolbox is the MultiChannel Marketing Module.  This simple yet powerful solution enables a marketer to create a campaign that has print, email, online, PPC, social and mass media and track all response and ROI through to the CRM system in one simple interface.  Included in the MultiChannel product is our industry-exclusive Google AdWords API that automatically discovers your ad groups and calculates your AdWord spending ROI relative to the sales opportunities in your CRM system.

Whatever your marketing mix, flippingtravelbrochure makes it easy to track and manage all of your campaign activity.  The ROI calculator and reporting features in MultiChannel Marketing module gives the user the power to show the financial results of campaigns and sub-campaign activity automatically.  As the leads generated from campaigns result in converted leads, a host of reports are available that shows the financial impact of your marketing efforts.

Marketing2CRM

February 24, 2010

You’ve invested time, resources and dollars in a CRM solution. You’ve trained and re-trained sales personnel to “follow the program.” You’ve hired expensive consulting companies to show you the CRM way! But what good is an expensive CRM solution if the process of filling it with leads to be worked by sales is then broken?

Unfortunately that is the case in the vast majority of companies using CRM’s today. CRM’s are focused on the customer and on managing the sales cycle. What CRM’s are not focused on is lead acquisition. This is why so many companies are supplementing their CRM investment with what is called “Demand Generation Software.” Demand Generation Software solutions, like Flippingtravelbrochures, help companies streamline one of the single most important processes in a B2B company – capturing and managing leads.

The CRM Accelerator from Flippingtravelbrochures is a web-services base connector for Salesforce.com, Microsoft Dynamics, Sugar CRM and Saleslogix. The integration is based on advanced marketing to sales workflow and provides for simple connectivity between Flippingtravelbrochures and leading CRM systems. The accelerator is a fully-supported, mature solution that makes the process of creating a lead to sales revenue model easy to set up and a snap to manage.

Email Marketing

February 24, 2010

Connectors

February 24, 2010

Flippingtravelbrochures marketing automation platform is enhanced with the various connectors available in the standard software application.  The connectors add additional value to SalesFUSION and gives the marketer greater access to leading marketing tools and data without having to incur integration costs or operate other solutions separate from their core platform.  Because SalesFUSION is built on an open architecture with leading web service API’s, connecting to logical 3rd-party data and software solutions is a snap.

SalesFUSION’s integration philosophy is to focus on integrating solutions that add immediate value to our client base without increasing costs or training requirements.  We’re always on the lookout for great web 2.0 solutions to connect with to help you, the customer, do a better job of lead and demand generation.

These connectors also complement the pre-built integration SalesFUSION offers for various leading CRM systems via the Marketing2CRM solutions.