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Flipping Travel Brochures-Online Travel Brochures

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Multichannel Marketing

February 24, 2010

flippingtravelbrochures  manages all possible marketing mediums and multi-channel campaigns in a simple interface!

As the number of marketing channels grow, many professionals are overwhelmed with the inability to manage campaigns that contain multiple steps and media elements.  It can be difficult to track a PPC campaign in and of itself, but throw in print, social, email and radio…and you can quickly become lost in a sea of unstructured data.

flippingtravelbrochures newest addition to the marketer’s toolbox is the MultiChannel Marketing Module.  This simple yet powerful solution enables a marketer to create a campaign that has print, email, online, PPC, social and mass media and track all response and ROI through to the CRM system in one simple interface.  Included in the MultiChannel product is our industry-exclusive Google AdWords API that automatically discovers your ad groups and calculates your AdWord spending ROI relative to the sales opportunities in your CRM system.

Whatever your marketing mix, flippingtravelbrochure makes it easy to track and manage all of your campaign activity.  The ROI calculator and reporting features in MultiChannel Marketing module gives the user the power to show the financial results of campaigns and sub-campaign activity automatically.  As the leads generated from campaigns result in converted leads, a host of reports are available that shows the financial impact of your marketing efforts.

Marketing2CRM

February 24, 2010

You’ve invested time, resources and dollars in a CRM solution. You’ve trained and re-trained sales personnel to “follow the program.” You’ve hired expensive consulting companies to show you the CRM way! But what good is an expensive CRM solution if the process of filling it with leads to be worked by sales is then broken?

Unfortunately that is the case in the vast majority of companies using CRM’s today. CRM’s are focused on the customer and on managing the sales cycle. What CRM’s are not focused on is lead acquisition. This is why so many companies are supplementing their CRM investment with what is called “Demand Generation Software.” Demand Generation Software solutions, like Flippingtravelbrochures, help companies streamline one of the single most important processes in a B2B company – capturing and managing leads.

The CRM Accelerator from Flippingtravelbrochures is a web-services base connector for Salesforce.com, Microsoft Dynamics, Sugar CRM and Saleslogix. The integration is based on advanced marketing to sales workflow and provides for simple connectivity between Flippingtravelbrochures and leading CRM systems. The accelerator is a fully-supported, mature solution that makes the process of creating a lead to sales revenue model easy to set up and a snap to manage.

Marketing Reporting and Dashboards

February 24, 2010

Flippingtravelbrochures provides a robust reporting solution for marketing professionals. Performance dashboards from Flippingtravelbrochures allows users to create user-specific views of critical lead, sales and marketing data. You can subscribe and distribute reports in a variety of formats.

Report delivery is managed via email and supports PDF, Excel and HTML reports. Unlike many marketing automation systems, SalesFUSION allows power-users to write custom reports and create dashboards on the fly. Because Flippingtravelbrochures is integrated into your CRM, you can create reports that analyze both CRM/Sales and Marketing/Lead data.

Flippingtravelbrochures users can track real time statistics on vital metrics such as campaign ROI, lead to sales conversions and much more.

Email Marketing

February 24, 2010 







Advanced email marketing for

everyday users


Email marketing has matured from a

stand-alone “blasting” solution to a truly integrated communication medium.

Many companies have been using stand alone-email blasting solutions for some

time and are beginning to realize that the value of email marketing is

dramatically improved when used in a “Nurture Marketing” fashion.


SalesFUSION has built a powerful yet

easy to use solution for b2b marketers that puts the power of nurture marketing

in their hands in a manner that allows even the novice marketer to be

successful.  SalesFUSION supports a variety of email marketing requirements from

the most basic bulk email to the most advanced nurture marketing campaigns.  Our

pricing structure allows for companies large and small to take advantage of the

same enterprise-level feature set that has historically been reserved for only

the largest companies.




Core features of SalesFUSION’s

b2b email marketing platform


    

  • Bulk/Mass email integrated
    
to leading CRM systems like Salesforce.com and Microsoft Dynamics
    

    • 

  • Drip-based marketing programs -
    
multi-step email campaigns
    • 

  • Trigger-based marketing
    
programs – allow for automated email campaigns based on lead behavi    or 
    • 

  • Dynamic email marketing -
    
automatically render content based on segments     
    • 

  • 750+ email templates to choose from
    

    • 

  • Split A/B testing
    

    • 

  • Email Scheduling and
    
Campaign Calendar     
    • 

  • Auto-generated text
    
version     
    • 

  • Integration with Spam
    
Assassin     
    • 

  • Social Sharing widgets & forward
    
to friend
    • 

  • Simple HTML WYSIWYG
    
editor     
    • 

  • White List
    
management     
    • 

  • Email throttling and email
    
calendar     
    • 

  • Microsoft Outlook
    
integration & sales-based emails     
    • 

  • Single IP Assignment
    
available     
    • 

  • Reports and tracking
    
beyond the email open     
    • 

  • Bounce management
    

    • 

  • Advanced list management
    

    • 






		

	





	

		

			
Connectors

							

					February 24, 2010					
				

						
Flippingtravelbrochures marketing automation platform is enhanced with the various connectors available in the standard software application.  The connectors add additional value to SalesFUSION and gives the marketer greater access to leading marketing tools and data without having to incur integration costs or operate other solutions separate from their core platform.  Because SalesFUSION is built on an open architecture with leading web service API’s, connecting to logical 3rd-party data and software solutions is a snap.


SalesFUSION’s integration philosophy is to focus on integrating solutions that add immediate value to our client base without increasing costs or training requirements.  We’re always on the lookout for great web 2.0 solutions to connect with to help you, the customer, do a better job of lead and demand generation.


These connectors also complement the pre-built integration SalesFUSION offers for various leading CRM systems via the Marketing2CRM solutions.

		

	





	

		

			
Lead Scoring

							

					February 24, 2010					
				

						
Our Lead Analyzer is your personal traffic cop for managing the flow of leads and suspects from Marketing to Sales. This powerful and flexible lead scoring and routing solution will help your company implement a lead to sale revenue model. Integrating marketing to CRM is no small task and represents a fundamental culture change in many companies. Our technology can help you ensure that the processes marketing and sales maps out are properly represented in your core marketing and sales platforms.

		

	





	

		

			
Lead Capture

							

					February 24, 2010					
				

						
Flippingtravelbrochures eDialog solution is one of the industry’s most powerful and flexible online lead capture tools. Dialogs can be deployed as standalone landing pages, optimized for PPC or used as embedded web to lead forms on your site, connected to CRM. In addition to lead capture, Flippingtravelbrochures flexible eDialog product enables social media publishing, Press Release distribution, surveys, forms, microsites and product configuration.